Business BreakThrough Institute is committed to bringing you up to speed in all areas of business development and leadership in a way that makes sense for you. We offer you exactly what you need, at the level of depth you need, in order to thrive.

Choose the training that best meet the needs of your team, organization, or firm from the following offerings:

BUILDING AND MAINTAINING CLIENT RELATIONSHIPS

Existing clients are more precious than gold. Your job is to enrich their lives … to bring them greater benefits, greater protection, greater advantage, greater savings, greater productivity, greater health and well-being. The secret to making your business soar is to have a passionate awareness and commitment to a higher purpose … and that higher purpose is not your own enrichment. It’s about the enrichment of your clients’ lives. We’ll teach you how to become your client’s most trusted advisor. You’ll have their loyalty for a lifetime.

SALES AND MARKETING

Identify Your Target Clients … Establish Your Niche
You can try to be all things to all people, but that’s not the way to create a really successful business. To break through in your practice, it’s imperative that you identify a target clientele and focus your business development efforts on that market like a laser beam. This module helps you zero in on your target market and find the perfect niche for you. From there, we look at how to integrate the three most effective marketing strategies into your personal plan of action.

Marketing & Business Development Plans
Are your efforts consistent? Your marketing plan should complement and help implement your vision. It should be aligned with your business development goals and overall business plan. This workshop provides a template and guidelines to create the perfect one-year plan and gives you the tools you need to create longer-term plans as well.

Cross-Selling And Up-Selling
Most businesses, especially those with multiple services or products, fail to take advantage of opportunities to cross-sell or up-sell their existing clients. That’s crazy. After all, the tough part of building the relationship has already been done. Take the next step. Serve the client completely. This training gives you all the techniques you need to cross-sell and up-sell more effectively.

Maximizing Referrals
There are two basic kinds of referrals … unprompted and prompted. It’s proven. Those businesses that have a systemized referral strategy in place out-perform those who don’t. This module shows you how to generate referrals from existing clients, as well as other professionals … over and over again.

Networking And Follow-Up
Knowing how to enter and exit a conversation gracefully at networking events is both a skill and an art. Learn how to "work a room," how to qualify prospects, and what to do with all those business cards you collect!

Power Networking
The core foundational principle of Power Networking is to be of service to others. As you network with people throughout the community, you focus on what you can do for them rather than what they can do for you. When you come from a mindset of service, you’ll find that you’re able to form relationships with gatekeepers more easily, your voice and email messages will magically start getting returned, and you’ll be able to handle any objections that arise from prospective clients more confidently. We’ll also teach you how to keep the faith and stay focused over the long haul.

Public & Media Relations
Positive exposure and visibility … these are the goals of any media or public relations program, but how do you achieve them? This training covers how to build relationships with the media, as well as the basic do’s and don'ts of creating and disseminating a press release.

TIME MASTERY

Let’s face it. Most of us struggle with managing time. We’re overwhelmed with the pressure to achieve goals, stay ahead of the competition, respond quickly and effectively to client’s needs, and still enjoy life! Did you know that if you could reduce your staff’s wasted time by just five minutes every hour, productivity would jump 8.3 percent? This training assesses your current time management effectiveness in twelve time-related behaviors and pinpoints what you need to do to increase productivity and efficiency. You’ll be better able to meet deadlines, serve your clients, and spend more time pursuing opportunities rather than doing paperwork and attending meetings.

TEAM EMPOWERMENT AND LEADERSHIP

Building Your Team
Whether you have a small practice with just one assistant or a large team that needs to work together toward common goals, how smoothly you interact determines the growth and profitability of your business ventures. In this training, you’ll develop an understanding, respect, and appreciation for all the members of your work group or team no matter how foreign they may seem to you right now! You’ll formulate strategies for working together to increase productivity and overall satisfaction.

Leaders As Coaches
Leadership is no longer about setting goals and issuing orders. It’s about providing a dynamic vision of the future and connecting personally with the people you seek to lead toward the realization of that vision. Today's leaders need more than just business and technical skills in order to get results. They need to be able to build and sustain relationships based on trust and mutual respect with fellow managers and team members. This interactive workshop helps you develop the skills necessary to foster open communication, cooperation and collaboration within and across teams and departments.

COMMUNICATION

Effective Interaction Skills
Studies show that our nonverbal communication accounts for 93% of the initial impression we make on people, determining whether or not they see us as trustworthy and believable. Are you aware of how you’re coming across to people? How do you look to them? How do you sound? What kind of personal connection are you making with them? This module helps you develop the essential communication and active listening skills you need to make a great first impression … and forge a lasting bond.

Self-Introduction
Many professionals are unable to articulate what it is they do in a clear and compelling manner. This interactive workshop helps participants create a brief, yet powerful, self-introduction that captures the listener’s interest immediately, leaving them wanting to know more!

ADDITIONAL TRAINING TOPICS

Preparing For The First Meeting
Avoid random acts of lunch! This segment shows the importance of preparing for that critical first meeting with a prospective client and covers the type of preparation you should do.

Dress For Success
Do people judge a book by its cover? You bet they do. The fact is that those critical first impressions others make about us as professionals are based in large part on our appearance. This segment covers what you need to know in order to project a professional image to clients and prospective clients.

Selling The Value Of You
Do you feel trapped by other’s perceptions of you … or maybe even your own perception of yourself … as not ready to take on bigger challenges and perform on a bigger stage? We understand, but know that you have the power to condition people to see you exactly the way you want them to. A personal brand is the perception people form of you and it starts forming from the moment they lay eyes on you. Participants in this training learn how to create their own authentic and authoritative personal brand by defining their strengths, values, goals, and personality, and presenting the whole package to the world in a confident and compelling manner.

The Value Of Volunteering
Getting involved in charitable, civic, trade, and professional organizations is not only personally rewarding and a good way to make a contribution, it can also be a great way to develop relationships that can lead to business. This module shows you how to make the most of your volunteer efforts.

We know everyone has unique needs. That’s why we offer our training programs separately, bundled together, or packaged with individual or group coaching services. Click Here to email us for more information.